10 Best Practice to Improve Your SEO Rankings in 2025

So just as search engines have become important in our lives, they have also become integral to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers. After implementing on-page SEO techniques it’s useful to review your strategy and monitor results over time to ensure your practices are working.

• You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference.
• It’s important to remember that SEO is only focused on organic ranking.
• Off-page SEO refers to optimization techniques that are done outside of your own website.
• Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you.
• SEO provides long-term benefits, as once you achieve a high-ranking position, you can continue to receive leads from it (as long as you’re able to compete for that top position).
• SEO and social media marketing are two distinct strategies, but both play crucial roles in a comprehensive digital marketing plan.

Search Algorithm

Off-page SEO involves employing strategies beyond your website to enhance its rankings. An organization’s content must rank well on Google to drive website traffic. Yet, SEO marketers face barriers to this success, such as algorithm changes and underdeveloped AI. On the other hand, once an organization achieves organic visibility, it can receive lots of traffic for no charge, which makes SEO highly profitable in the long run. However, when the budget runs out, visibility often drops to where it was before the campaign launch. These ads also follow a PPC model, but they appear on an e-commerce site like Google Shopping and link to an organization’s product page.

While there are different types of PPC, with search engine PPC, you bid for your website’s placement at the top of SERPs. These are the sponsored results you often see above the organic listings. PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site.

This beginner-friendly program dives deep into actionable SEO strategies, teaching you to optimize content, improve search SEO Anomaly rankings, and drive organic traffic. Perfect for those aiming to elevate their online presence, this course ensures your site stands out in competitive digital landscapes. 7) Local SEOFor businesses targeting local audiences, optimizing for local SEO is critical. This includes using location-specific keywords, creating a Google My Business profile, and ensuring consistent Name, Address, and Phone number (NAP) information across all platforms. These practices improve visibility in local searches and enhance customer trust.

Broken Links

Sometimes, the user wants a quick answer—like the hours of operation of a business or the price of an item. Zero-click searches cater to these habits by giving searchers an immediate answer without them needing to click through to a website. To conduct keyword research, use a free SEO tool like Ahrefs or Ubersuggest.

Similarly to webpages, LinkedIn profiles earn higher search rankings thanks to external backlinks. The more links from other websites that point to your profile, the higher it will appear in search results. This is true not only for LinkedIn’s internal search but also for search engines like Google. Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users.

Next up is G2, one of the most popular review sites for software. Unlike Efficient App, where reviews are written in blog posts by the actual company, G2’s reviews come straight from user-generated content. It’s people who actually use a service that then go and review it on G2. And eventually, I did start ranking on the first page for “digital marketing jobs”. And even getting mentioned on social media platforms like LinkedIn or X (Twitter) can cause a lift in your rankings.